About Ariel Baiz, Senior Product Designer

Hi! I'm Ariel, a product designer based in Buenos Aires with 6+ years building B2B SaaS tools, most recently at Bitsight, a cybersecurity company.

Before design, I trained as an electronics technician in high school, which is where I took my first steps in programming. I later studied Graphic Design at Universidad de Buenos Aires. Digital products turned out to be a mix of both: the structured, systems-thinking of electronics, and the direct, human side of building software people actually use.

I spent more than 10 years working in graphic design, specializing in branding and editorial design. That background is still the reason I care so much about type, rhythm, and hierarchy in product work.