About Ariel Baiz, Senior Product Designer

Hi! I'm Ariel, a senior product designer based in Buenos Aires. I've spent more than six years building B2B SaaS tools, most recently at Bitsight, a cybersecurity company.

Before design, I trained as an electronics technician in high school, which is where I took my first steps in programming. I later studied Graphic Design at Universidad de Buenos Aires. Digital products turned out to be a mix of both. They need the structured, systems thinking I learned in electronics and the human side of building software people actually use.

I spent more than 15 years working in graphic design, specializing in branding and editorial design. That background is still the reason I care so much about type, rhythm, and hierarchy in product work.